Deadline: ASAP
The Deal: Good Magazine is partnering with Pepsi in order to run the Refresh Everything Competition in both the US and Canada. They actually do much more than help run the voting process for the grantees. They also support all the winners, help connect them to resources, to people in order to ensure their success. This is the job that is responsible for that. It is based in LA, has a competitive salary and is worth applying for.
+DreamNow: DreamNow works with GOOD Mag and Pepsi in order to help do promotion and publicity for the refresheverything.ca campaign. We have been down to LA and met the whole office and they are a great bunch of people. The job is definitely for someone that is good at blogging, telling stories and starting projects.
ps. We took a summer vacation. We Are Back! Hope you are to.
The full moon over Maui was amazing last night. I sat up with Tristan and waited until 10 PM for the clouds to clear. As they did the most amazing moonbow came out and I took this photo.
Marathon started in 1987 The award ceremony took place in the state capitol building in Helena, I left the advertising industry in search of something better back in 1990 when many factors were eroding mass advertising ROI. In addition to a highly competitive marketplace, the abundance of media choices (100's of cable channels vs. 3 networks) lowered the average individual advertising spot rating to single digits and most are now less than 1%. Back in the day, you could buy a spot at the same exact time on all networks in Prime Time and reach 80-90% of US Households. The result had the same ripple effect as a live event. The next day, a typical ice breaker with complete strangers - on the train, at the watercooler, or in the elevator asdf- was "did you see that (fill in the blank with a brand) ad last night?". You were pretty sure if you saw it - everyone else did too. Imagine the ROI.
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The council also passed a motion opposing a pending city ordinance that would make property owners liable for accidents on broken sidewalks and responsible for sidewalk maintenance. Los Angeles has a projected $320 million budget deficit and the sidewalk ordinance is one of several attempts to close the massive budget gap.
According to an April memo from William Robertson, director of the city's Bureau of Street Services, more than 40 percent of city sidewalks are in disrepair (about 4,600 miles out of 10,750 miles of sidewalks) and fixing them would cost $1.2 billion. The city has spent $95 million from its general fund from 2000 to 2009 to reconstruct about 550 miles of broken sidewalks, yet sidewalk damage during that period surpassed the amount that was fixed, the memo said.
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He hit it on the head: once a company has raised a decent amount of money (say for argument's sake $15M), investors may feel jittery and start fantasizing about a "really senior CFO" who can "take the company all the way" (meaning usually IPO or exit) but more importantly who can be a "good steward" of all the money they have put in. Whether that is the right thing for the business is a different matter.
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